Wilder loves playing outside, but there’s one day of the year that’s shorter than all the other days. On December 21, Wilder will literally race against daylight to maximize his fun with the Sun. Read all about Wilder’s adventures, inspired by the creative minds of our Generation Wild community. Download the book for free or purchase a printed copy that will be shipped directly to your home.
Neither GOCO nor Generation Wild will financially benefit from the sales. (But we still hope you love it!)
A research study from the University of Michigan found that the average kid in America spends less than seven minutes a day running around outside in unstructured play. Seven quick minutes that are gone in a blink.
That's not just a shame, it's not healthy. Because doing things outside makes kids stronger and more self-reliant. Outside is where imagination and curiosity run wild. And that's just the beginning.Learn More
Today, parents and caregivers are concerned about just how much time kids spend inside in front of a screen rather than taking part in fun outdoor activities. It’s practically the whole day. We gathered tips from experts around the world to help get kids off the couch and back outside playing again.Read How