Generation Wild fort
Digital artwork of an orange leaf against a white background.
bury a time capsule

Press

Info about the joys of playing outside for writers who’d rather be doing just that.

Today’s kids spend a lot less time outside in unstructured play than you probably did growing up. On average, they spend only four to seven minutes for the whole day. That’s all. And that’s not nearly enough time for them to experience the incredible health and fitness benefits that are right outside their doors.

But we’re going to change that. Generation Wild was created by Great Outdoors Colorado (GOCO) to reconnect kids with nature. And we’re excited that you are interested in helping us get the message out to parents and families.

That’s why we’ve prepared resources to help you do just that.

Downloads

If you are interested in writing a story on Generation Wild, we have prepared the following fact sheet to help you spread the word.

Download Fact Sheet

Press Releases

There are all sorts of newsworthy items coming from the Generation Wild movement. These are just the latest. If you’re looking for more information, please feel free to contact us.

GENERATION WILD AND CHILDREN’S HOSPITAL COLORADO BRING BACK “SAY HI WITH A SNOWMAN” FOR FOURTH YEAR

January 10, 2024
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Generation Wild launches summer campaign 'Share This Wonder-Full World' to inspire parents to be their kids' role models and to slow down in nature

May 30, 2023
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GENERATION WILD AND CHILDREN’S HOSPITAL COLORADO BRING BACK “SAY HI WITH A SNOWMAN” FOR THIRD YEAR

February 14, 2023
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GENERATION WILD SEEKS TO BEAT WORLD RECORD FOR THE WORLD’S LONGEST HOPSCOTCH GAME ON SEPTEMBER 18 th

September 7, 2022
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GENERATION WILD LAUNCHES ‘99 DAYS OUTDOORS’ CAMPAIGN TO INSPIRE KIDS TO PLAY OUTSIDE THIS SUMMER

May 16, 2022
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GENERATION WILD AND CHILDREN’S HOSPITAL COLORADO PARTNER TO BRING BACK “SAY HI WITH A SNOWMAN” INITIATIVE

February 16, 2022
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Generation Wild Launches "Just 20 Minutes Outside" Campaign

June 14, 2021
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GENERATION WILD PARTNERS WITH CHILDREN’S HOSPITAL COLORADO FOR “SAY HI WITH A SNOWMAN”

March 10, 2021
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Ring in Summer with Generation Wild May 29 - Statewide Event to Mark the End of the School Year

May 8, 2020
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Wilder partners with Volunteers for Outdoor Colorado (VOC) as their spokescreature for stewardship

October 11, 2019
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Generation Wild introduces "Wilder"

July 12, 2019
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Colorado Garden & Home Show, Great Outdoors Colorado invite attendees to experience the outdoors inside this year’s entry garden

January 10, 2019
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Gov. Hickenlooper proclaims the first day of summer “Generation Wild Day”

July 21, 2018
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Kids in Colorado go WILD with launch of creative summer campaign

June 12, 2018
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GOCO awards $14.125 million in Inspire grants to get kids across Colorado outside

December 5, 2017
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Generation Wild Campaign Reversing Parents’ Negative Attitudes Toward the Outdoors

October 16, 2017
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Great Outdoors Colorado launches “Generation Wild” campaign to get kids outside more often

May 22, 2017
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GOCO awards $13.5 million for Inspire grants to get kids outside

December 8, 2016
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GOCO names first 6 pilot communities for $25M Inspire Initiative to get more kids outdoors more often

October 23, 2015
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